Self-Initiated Concept | Not Commissioned
DRAVYA
Plant-Based Protein
- Category
- AI UGC & Creator-Style Advertising
- Creative concept
- A UGC-inspired product advertisement featuring an AI-generated fitness creator presenting a plant-based protein product.
- Visual execution
- The advertisement showcases the creator holding the product, presenting its packaging, demonstrating the powder measurement process and preparing the drink.
- Advertising objective
- Demonstrate how AI-generated creator-style content can be used for product presentation and social media advertising.
- Production approach
- Text-prompt-based AI video generation using Google Gemini.
- My contribution
- Creative concept development, prompt writing, visual direction and AI video generation.
This is an independently conceptualised, self-initiated creative project developed for portfolio demonstration and experimentation. It was not commissioned by, or created as paid work for, the featured brand.